The fact that the digital marketing world is in constant movement and development is no secret to anyone. However, 2020 showed everyone just how fluid and versatile online marketing could become through the use of influencers and ephemeral marketing. And the shift from content and email marketing to the influencer approach is still not complete. […]
In this world of digitalization, ranking on Google-like search engines has been an essential thing for the businesses, especially those who don’t want to settle for anything less. Though some of them may rely on word of mouth or animated signages to be prominent enough. While the majority of the others have realized there’s no […]
Who would go in a day without scrolling or visiting social media? Apparently 45% of the world’s population of about 3.5 billion users belong to these demographics and can be found in social media platforms. More than its initial objective which is to connect family and friends, social media has also become an avenue where […]
Are you planning to launch a new e-commerce business? Perhaps you’re already the proud owner of a flourishing online store? Irrespective of the size and nature of your e-commerce business, you need a concrete strategy to drive conversions and boost revenue. This is all the more crucial considering the abundance of online stores available on […]
If you want your referral program to be successful, make sure you are using the right reward structure. The referral incentives can make or break your referral program. It can be quite overwhelming to decide what reward structure your referral program should have. This is why we have come up with this guide, which will […]
If you are running a business, you must know how important it is to learn about who is visiting your website and who is buying your products and services. Following is a list of the ten best PayPal marketing tools which will help you keep track of your customers, your website, and your campaigns, which […]
Video has emerged as the leading form of content for marketers. The growth of video across the web, made possible by the success of free video websites and a firm embrace from leading social media channels, has changed the way products and services are promoted online forever. What does this all mean for affiliate marketing […]
With this age of social media, hiring influencers to promote your brand is one of the best ways of doing online marketing. Influencers have a strong fan base, and if you want to pitch your product to the right market, all you gotta do is identify and hire influencers who have the right audience for […]
Among all the web analytics tools, session replays are arguably among the most important ones. They can give you the edge over your competitors, and in this article, we will take a look at how they can achieve that. Nowadays, understanding your online customers has become easier, even if you don’t physically know them. From […]
While we currently live in a digital oriented world, print marketing is just as strong as ever. With the digital marketing space becoming oversaturated, traditional marketing efforts are standing out from the crowd. The DMA reports that direct mail receives higher response rates compared to digital campaigns. To reach a wider audience, it is important […]
