Best Ecommerce Resources

By Steven Warner
Best Ecommerce Resources

With this age of social media, hiring influencers to promote your brand is one of the best ways of doing online marketing. Influencers have a strong fan base, and if you want to pitch your product to the right market, all you gotta do is identify and hire influencers who have the right audience for your product. Influencer marketing software comes with powerful features that help brands identify and connect with different influencers and successfully manage their campaigns. In this article, we have gathered a list of 10 Best Influencer Marketing Software in the market right now. Let’s find out what they have to offer.

Influence Marketing Software


The best influencer marketing software on our list is OSIAffiliate. It is a very versatile software that helps your business to grow. Affiliate marketing is one of the best ways to generate more traffic and conversions, and OSIAffiliate will help you to launch and manage your referral program. OSIAffiliate has made the task of managing your referral program easy, which enables you to save a lot of your time and effort so that you can put more focus on your business strategies. OSIAffilite offers free promotional tools that will help you to promote your programs and campaigns.

2. JWPlayer

Another brilliant influencer marketing software is JWPlayer. If you are an influencer who keeps his followers updated through videos, then you must try this software. JWPlayers helps you with live video streaming, hosting, and article matching. And if you want to keep tabs on your performance, it offers you detailed analytics of your videos, which is very important if you are in the field of influencer marketing in which you need to know how you are performing at every step. This cloud-based software also helps with ad optimization, conversion tracking, video ad serving, and much more.

3. Sysomos Platform

If you want to implement your social strategies with a higher success rate, then Sysomos is a brilliant software made just for you. It will help you provide concrete predictions and insights based on trillions of owned and earned data points, which will help you curate a better and efficient business strategy. It comes with tons of powerful features, including CRM, Campaign Management, Faceted Search/ Filtering, Influencer Discovery, ROI Tracking, Social Media Monitoring, and more.

4. Node App

Node app provides a brilliant platform where influencers meet with brands. Node helps the brand interact with influencers, offer them their product and services, and get social content and exposure form the influencers. This is an excellent initiative that is beneficial for both: the business owners and the influencers as it provides a user-friendly platform that offers a win-win situation for both the parties. If you are an influencer, you will have to pay nothing to join Node; however, you will have to verify before you start connecting with the brands.

5. SocialBook

Influencer marketing is all about finding the right influencers for your brand. But, finding the influencers is not very easy, especially when you don’t have any idea about their level influence on people. This is where SocialBook comes into the game. No business would want to hire an influencer with zero influence, so SocialBook provides you a feature where you can search a real-time database of over 3 million influencers from YouTube, Instagram, and Twitch. You can also find out if an influencer is real, for this SocialBook offers a feature where you can verify influencers. The software also offers Campaign KPI tracking, which is a big plus.

6. Modash

Are you launching influencer marketing campaigns? Then you will love Modash. Modash is a brilliant search engine where you can search almost 100 million influencers worldwide. All these influencers are listed with their audience data and contact info, making it very easy for you to decide whether it would be beneficial to work with a particular influencer or not. You can avail yourself of a free trial to decide if Modash is something you want to use in the future. The paid plans start from as low as $29/month.

7. Ninjalitics

Ninjalitics is an influencer marketing software that can be used by both influencers as well as the brands. If you want to keep track of your social media performance, then Ninjalitics provides a brilliant Social Media manager, which will help you do the task with quite an ease. With the software, you will be able to get a detailed insight into your Instagram business for up to 6 months, which will help you to bring improvement to your profiles.

8. Dovetale

To grow your business online, you need to make sure that your business maintains a strong online presence. Dovetale helps you create a successful campaign by providing you essential data and insights about the latest online trends. By using the data, you will not only create better marketing strategies, but you will also save a lot of your time, and build a stronger relationship with your customers. Thus, generating more sales.

9. Partnerize

Partnerize is another brilliant influencer marketing software that provides solutions for forming, managing, analyzing, and predicting your campaigns and programs by using artificial intelligence. It is a SaaS-based software that has helped companies generate billions of dollars in revenues. Partnerize provides its services across the globe. If you want to expand your online business, then Partnerize is definitely worth a try.

If you want to build brand awareness, generate more sales, and build customer trust, investing your time and money in influencer marketing is worth it. People tend to accept the suggestions and recommendations by someone they know, and if a recommendation comes from an influencer, they will definitely pay attention to it. With influencer marketing, you can target the right group of audience and promote your business’s growth more effectively.

10. Gameball

Gameball is a customer retention and referral marketing app that helps businesses attract, retain, and grow their customers and revenues through gamified-loyalty and referral programs. We help businesses double their revenues by creating personal experiences that excite and entice customers.

Email Marketing Software

Launching a business is easy; getting customers and making more sales is where things get tricky. There are many marketing strategies and techniques which help your business to grow, and among these strategies, one is email marketing. Although email marketing is an old technique but is still one of the most effective ones. Email Marketing helps you build relationships with your customers, and provides you one of the best platforms to pitch your products and offers. In this article, we have gathered a list of 10 best Email Marketing Software in the market. Let’s find out what each has to offer.


Known as a multifunctional platform for sales automation, Snovio offers great opportunities to improve your e-commerce outreach owing to its Email drip campaigns tool. With this email marketing service, you can easily build highly personalized triggered email sequences, schedule follow-ups, test your campaigns before sending, and track their performance, making sure your customers always get the content they want and need. No matter what plan you choose, you’ll get your personal sales CRM to complement your email marketing service absolutely for free.

12. Bitrix 24

Another great Email marketing software on our list is Bitrix 24. The best thing about this software is that it offers its customers excellent email marketing services, absolutely free of cost. It allows you to build strong customer relationships by creating static or dynamic email marketing campaigns for a particular group of customers or prospects. Not only this, but Bitrix also enables you to send trigger emails and provides you features for email automation. In addition to this, you can also target audience on Facebook, Instagram, or Google as Bitrix is a multichannel CRM that lets you send instant Facebook Messages, Viber, and Telegram.

13. Routee

Routee aims at getting your business more leads and more prospects. This is why it has provided an all-in-one Email platform, SMTP, and email API, which can be used to engage with the customers in the best way possible. If you have a tight marketing budget, then Routee would be the best for your email marketing because it only charges you based on the volume of emails sent. Like any other email marketing software, Route also helps you curate custom email marketing campaigns, set transnational updates, and provide features like email automation.

14. Moosend

Moosend is an affordable and intuitive email marketing software that will help you manage multiple email campaigns and mailing lists altogether. You can also curate personalized email designs, responsive newsletters, and schedule trigger emails with this software. During an email campaign, it is essential to have intelligent email automation and personalization tags on board, and Moosend will assist you in this regard. You can also measure your campaign’s performance as Moosend offers meaningful campaign reports and real-time statistical analysis.

15. Hunter

Hunter is a cloud-based email verification tool which helps you to find authentic email addresses which will help in making your email marketing campaign a success. Hunter allows you to verify professional email addresses from companies and domains so that you can curate an email marketing strategy without any doubt that it will not go through your desired prospects. In addition to verifying emails, Hunter also enables you to find email addresses of different companies and domains. Hunter is used and trusted by more than 2,000,000 customers worldwide. You can check this software on a free trial, and the packages start from as low as $49.00 a month.

16. Lemlist

Lemlist is an email outreach platform that enables you to create customized images and videos based on your email marketing campaign. You can grow your business by using email outreach, and no matter which email provider your use, lemlist supports all of them. lemlist takes only a few seconds to sync your email account and get you going. The software also helps you to build a warmer relationship with your prospects by giving you the power to add a personal touch to your email marketing campaigns. You can automate follow-up and put repetitive tasks on autopilot as well.

17. MaxBulk Mailer

MaxBulk Mailer is a complete software that comes with all the tools to manage your email marketing campaigns. It can be installed on both Windows and macOS. With its user-friendly interface, sending personalized emails, press releases, and product listing to customers is super-efficient. Some of the prominent features of this software include Subscriber Management, Mailing List Management, Reporting/Analytics, and Template Management. There is no free version of this software available, and the price starts at $39 as a onetime payment per user.

18. BombBomb

With BombBomb, take your email communication to another level as it allows you to add a video to any message or email quickly. That’s not it; BombBomb comes with many other useful features that will take your email marketing campaign to a whole new level. With BombBomb, you can even perform screen recording and do social sharing. Some other prominent features of this software are Auto-Respond, CAN-SPAM Compliance, Drip Campaigns, Dynamic Content, Image Library, Landing Pages/Web Forms, Mailing List Management, Mobile Optimized Emails, Reporting/Analytics, Subscriber Management, and Template Management.

19. MailerLite

MailerLite is another brilliant email marketing software which aims at providing quality customer support and fantastic email designs to the users. With MailerLite creating a campaign is easy and managing, it is even more straightforward. The software also allows you to manage your subscribers and design custom popups and landing pages.

20. Intercom

Intercom lets its user create scalable messaging to build a stronger bond with the customers. Intercom incorporates many useful features, some of them are: A/B Testing, Auto-Responders, CAN-SPAM Compliance, Drip Campaigns, Dynamic Content, Event-Triggered Email, Mailing List Management, Mobile Optimized Emails, Reporting Analytics, Subscriber Management and more.

Email marketing is old, but it is not obsolete. If you want to get more leads, generate more traffic, and drive more sales, then email marketing is one of the most cost-effective marketing strategies. In this article, we discussed ten best email marketing software that will help you create an effective marketing campaign and provide you tools and features to manage these campaigns easily.

21. SmartFinancial

SmartFinancial Helps insurance shoppers save money on insurance by using innovative technology. SmartFinancial has revolutionized the insurance-buying experience with a transparent insurance-technology platform that pairs people with the right insurance carrier.

22. HubbleHQ

HubbleHQ uses office search alchemy to take the complexity and guesswork out of finding your perfect office space.They have developed the industry’s most advanced tech platform, optimised to simplify and supercharge your search by analyzing millions of data points on spaces, places and cities to find the ideal match for your business.

23. LinkGallery

This tool lets you create one bio link that directs your audience to all the different articles, events, sites, and shops that matter to them most. You can create a unique bio link and add new content to the gallery over time. With LinkGaller you can get detailed click stats from your audience and enhance your users’ experience by directing them to specific destinations based on their behavior. Let me know if you need more from my side.

24. Vengage

Venngage is an online graphic design tool that enables businesses, nonprofits and classrooms to create engaging visuals. They offer an extensive library of templates for infographics, charts, white papers, social media graphics, slide decks, reports and more. Venngage’s drag-and-drop canvas, one-click branding features, and team collaboration features make it easy for anyone of any design level to create professional designs.

25. Acquire

Acquire is a multi-channel customer communication software with integrated live chat and helpdesk features. The platform is focused on enhancing the user experience through its live chat, chatbot, co-browsing, analytics, and VoIP calling features.

In addition to these, the platform also has other capabilities like email automation, video chat, and VoIP calls. The platform also has many integrations like Zendesk, Zoho CRM, Salesforce, Hubspot, Zapier, Slack, Google Analytics, etc.

Salient Features:

  • Real-time customer support
  • Co-browsing
  • Auto-suggested responses
  • Note and multilingual features
  • Escalated customer conversations.
  • Personalized support
  • Profile management

26. Smartrmail

SmartrMail is an email marketing app that integrates natively with the most popular e-commerce platforms including Shopify, Bigcommerce, WooCommerce and PrestaShop. The app is dedicated to the needs of merchants and lets users set up all the best practice commerce automations like abandoned carts, welcome series and win-back campaigns. Along with the ability to send manual email newsletters. SmartrMail also comes with plenty of pre-made templates that let you get sending straight away and features a visual automated flow builder that lets you set up more advanced email automations if you want to take things to the next level.

27. Consolto

At Consolto, we’re all about simplifying, organizing, and enhancing video conferences for businesses. Everything we do, including our marketing strategy, is a  reflection of that approach. To do this well, we need to constantly learn everything we can about our customers — real estate agents, insurance providers, car dealerships, and all sorts of different consultants. They use our video conference solution to operate their businesses remotely, so we focus on learning each target audiences’ business needs so that we understand how they use our product and how it helps them. We use this knowledge to deliver value-adding features that turn their website into a virtual office powered by our video chat solution.

The knowledge we gain is transformed into content — a central part of our marketing strategy. This content can be focused specifically on the needs of real estate agents, insurance providers, or consultants or can be more general and suitable for all of our audiences. We then publish this content to our website and send it to our customers via social media and emails. As this content has real value, it acts as a magnet to our website, bringing us free, organic traffic that we convert into leads and then sales.

28. Mailshake

Mailshake is a sales engagement platform that helps salespeople create highly personalized outreach cadences using email (via your personal email account), social, and phone. With Mailshake, you can upload a list of prospects with personalization fields like name, links to social profiles, phone numbers, and even fully personalized sentences and paragraphs.

Once you publish the cadence, the messages are sent automatically according to your campaign settings and can be paused automatically if a recipient replies or clicks a link. When a lead engages with your outreach, you can reply to them directly from Mailshake, or through your own email. You can also track your campaign’s performance in real-time, and see which messages in your cadence have the best engagement.

29. Voila Norbert

Voila Norbert is an email finder & verifier tool that can reliably find almost anyone’s email address. Provide it with the first name, last name, and domain name of your ideal prospect and Norbert will spit back email addresses almost instantly. Each address is equipped with a custom “certainty” score that’ll help you find the best balance between risk and reward for your outreach email campaigns. And if Norbet can’t find an email address for your request, you don’t get charged a dime. Norbert offers 50 free leads upon registration and its packages start at $49 per month. But if you don’t want to commit to a subscription, Norbert also offers prepaid credits — pay as you go!

Content Marketing Software

30. Zerys

Zerys is a simple, powerful, award-winning content planning and production platform. It allows you to plan your content, find top writing talent, and create custom, optimized blogs, white papers, and ebooks your readers will want to click, read, and share!

31. Contently

Contently helps brands tell great stories. We’re the leader in the content marketing space as the industry’s only end-to-end solution to marketers’ biggest challenge: creating content that’ll truly engage their audience and make every aspect of their digital marketing perform better.

The secret to our success is our content marketing platform, built by content marketers for content marketers. It has 7 core products offering hundreds of applications. This includes access to our data-driven content strategy solutions and our global network of 160,000 award-winning content creators — giving you everything you need to build meaningful relationships with your customers.

32. Brandkit

The world’s best DAM powered Brand Portals. Brandkit is a Fast, Friendly and Flexible brand centric DAM powered Brand Portal (aka Content Hub, DAM, Media Centre) software as a service. It’s for marketing teams and centralises all digital marketing content in a single central repository, providing Brands with a Content Search Engine and the world’s best self service Brand Portals. Various File Sharing options include a Self-Service Brand Portal, shared collections/lightboxes, WeTransfer like sending built in, RSS image feeds, Automated notifications, Emailed updates, Collaboration features, Commenting, Approval workflows, 3rd party Integrations and more.

33. Planable

Pllanable is literally a centralized hub for all your social media content, feedback, and ideas. As social media marketers, we often engage in time-consuming preview processes for our scheduled posts. This leaves extremely little time for experimenting with our marketing strategies. It allows you to preview your social media posts as though they were live. You can create engaging visual content along with your team members in one go. In fact, they call it “content creation on steroids”. It is rich in details and allows you to duplicate posts for the intended channel separately. It allows you to gather feedback where it makes sense, right next to the post. You can tag team members and choose to send notifications to the right people.

in, RSS image feeds, Automated notifications, Emailed updates, Collaboration features, Commenting, Approval workflows, 3rd party Integrations and more.

34. Impravado

Improvado is a true marketing ETL platform that frees up engineering time while giving marketers the data they need.

What you buy from Improvado is beyond the aggregation and standardization you’d expect to build yourself: you buy a world-class solution that is focused, around the clock, on continued innovation and automation, to give you unrivaled insights and optimization capabilities.

Our teams build and support integrations, improve infrastructure and monitor system performance, and constantly work to add new features.

Our data science team is devoted to spotting discrepancies, and our technical support team is working 24/7 to handle any data flow errors or API issues that arise, and our first-class customer success team is always available to make sure the platform is serving your needs.

35. WordLift

If you need to grow your organic traffic and improve audience engagement, WordLift is the AI-powered SEO tool you’re looking for. Available as WordPress a plugin and as and as JavaScript library for any other CMS, it translates web pages into machine-friendly content that chatbots, search crawlers, and personal digital assistants can understand and use. The secret behind WordLift is structured data. This unique SEO tool creates a knowledge graph out of your texts, opening a wide range of new opportunities for semantic content recommendations, interlinking, data visualizations, and performance measuring.

36. ContentStudio

Discover, Curate and distribute your content with just one click! This is what Content Studio is all about, making your marketing easier within your budget. You can stay up to date with the trendy and updated content across the web with content discovery and plan your content calendar as well by side. You can share your content piece across all social channels and keep track of your social media analytics and also manage your direct messages at one place.

37. is a SaaS solution helping to boost, republish all your social media content. For instance, instead of running separate APIs to integrate different social networks into your website, you can use an app such as Dialogfeed to implement a unified social wall feature. This has the added benefit of ensuring compatibility between features when compared to using separate APIs for each task.


Diginius is a software and solutions provider that empowers organisations to achieve the maximum impact from their online sales and marketing activities. With its integrated platforms, dashboards and systems services, businesses can optimise their efforts with insight-led activity for best in class marketing results.


THRON is part of both the DAM (Digital Asset Management) and the PIM (Product Information Management) family: it is a platform on the cloud that helps brands manage, control and distribute their content and product information across all channels, removing duplicates, simplifying approval and publication processes, and reducing infrastructure and integration costs. At the same time, it also collects insights on the users, in order to personalize the communication with the.

40. Authority Builders Co.

Optimizing content to get it to rank is important, however, the amount of links pointing to your website is another factor Google considers when ranking your content. But, getting links can be hard…

Authority Builders is an excellent service that allows you to buy guest posts on real, high authority websites to help your content rank. Authority Builders has huge inventory of partnered websites that you can browse. Within the Authority Builders dashboard, you get a snapshot of each website, including a description of the site, the total traffic, the domain rank, and a variety of other factors, that help you make an informed buying decision.

With a variety of other link building options available, including a done-for-you service, Authority Builders makes outsourcing link building safe and easy.

41. Digital Estate Content

If you want to improve your e-commerce site, you need high-quality content that’s optimized for conversions, and search engines. Digital Estate offers a range of content marketing services, including on-demand content writing for e-commerce sites. By blending captivating content creation with targeted digital marketing strategies, Digital Estate Content empowers e-commerce websites to rank for more keywords and convert more sales online.

Social Media Marketing

42. Outfy

Outfy is about creating and sharing great content to grow your online store. Outfy is about growing your store using content creation tools like templates, collages, videos, animated gifs, Autopilot, SmartQ, and so much so much more. For instance, it’s also about using content to court and captivate audiences on social media platforms like facebook, Instagram, twitter, Tumblr, Pinterest, and more. It’s also about using partner-creator tools to establish, sell, grow, and rejoice in the success of your online business. Outfy has many ways to experience it – from Free Forever plans to feature packed subscription offers on trial and more. Good content is essential to grow an online presence. Outfy makes this possible easily. Really easily. You gotta try it. Your online store deserves it.

43. Woorise

Woorise is the easiest way to create viral giveaways & contests, landing pages and engaging forms such as surveys and quizzes from a drag & drop builder. Woorise helps small businesses connect with an audience, collect leads and close sales.

With Woorise you can create a wide range of interactive campaigns for your business including promotional campaigns, lead magnet campaigns, NPS campaigns, marketing and feedback surveys, event registration and signup forms, collect payments and subscriptions and much more.

Choose from a wide range of integrations including all major email marketing apps and automatically send your new leads to the tools you already use. Woorise integrates with popular marketing platforms such as Mailchimp, Aweber, ActiveCampaign, Hubspot, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.

Marketing Analytics Software

44. Whatagraph

Whatagraph offers a solution created for growing digital marketing agencies and in-house marketers. It ultimately simplifies and automates your time-consuming and confusing digital marketing analytic reporting routine. Whatagraph collects data directly from various digital marketing channels and presents it in an easy to understand visual way. You can use a variety of premade report templates and share self-explanatory reports with your team or clients. This allows you to both save tons of time on reporting and presenting data in a way your coworkers and clients can effortlessly understand. Such visually advanced digital marketing reports help you follow and understand the vast amounts of different numbers behind your digital marketing channels, website, e-commerce website performance in a matter of seconds. The full automation of reporting processes offered by Whatagraph saves time and allows you to focus on scaling and growing your business!

45. Nexoya

Thanks to AI algorithms, nexoya suggests optimal budget allocation across various marketing channels that allows marketers to maximize their Return on Ad Spend (ROAS). With nexoya marketers can easily set up marketing campaigns, track their performance, get advice and notifications on unusual events in their data, predict the likelihood of campaign and KPI success, and make informed decisions about their campaign planning. Moreover, cross-channel marketing performance is tracked via one single platform and reports can be created with a couple of clicks.

46. ClickData

ClickData is a 100% cloud-based BI tool that is used by hundreds of marketing teams and e-commerce businesses in the world to measure their ads ROI, and the performance of their social media, SEO, website conversions and email campaigns. The platform offers over 250 connectors including popular marketing tools such as Google Analytics, all social media networks, WooCommerce, Shopify, Google and Bing Ads, Mailchimp, Constant Contact, and many more. It comes with a built-in data warehouse to store and manage all your business data in a single place. You can also set automated data refreshes -up to the minute- and alerts to always stay on top of your KPIs. You can also build custom and fully interactive dashboards with over 70 visualization options and an easy to use drag-and-drop designer. With ClickData, you have the ability to share your interactive dashboards and real-time KPIs  with internal or external users via a live link. You can try it for free.

47. RingLead

RingLead helps companies using CRM and Marketing Automation to automate their data quality and lead routing processes. Our Data Orchestration Platform helps the world’s top organizations to analyze, normalize, verify, enrich, segment, link, discover, and route data via automation. Our platform positively impacts CRM & MAP administrators, end-users, and senior management by organizing the data driving daily activities and overall digital transformation initiatives.

48. Alightanalytics

Alight Analytics helps marketers build trust in the value of marketing with a suite of next-generation analytics solutions that connect marketing investments to business outcomes. Alight’s Analytics-as-a-Service model brings together the people, process and technology necessary to holistically solve marketing’s biggest challenges with analytics. Each solution is powered by ChannelMix, Alight’s best-in-class marketing intelligence platform, and configured and supported by a team of experienced data experts.

49. AdScale

AdScale weaves the power of AI technology into eCommerce advertising by automatically creating and optimizing ads on Google, Facebook, and Instagram, with an average ROAS of 1000% and success-based pricing.

We believe that understanding data is one of the most valuable assets for every business. Everything you need to know about your current position, strengths, weaknesses, and opportunities to succeed lies within your data. AdScale is set on a mission to help eCommerce stores grow their businesses using the power of AI technology, by analyzing, building, and optimizing digital advertising.

50. Prisync

In a Google/Ipsos survey, 87% of shoppers said knowing they got a good deal is important when choosing where to buy from. Knowing there’re a thousand alternatives, modern consumers naturally shop for prices and quality. And they have prices one click away thanks to sites like Google Shopping.

In this intensely competitive market, pricing automation gives online sellers the ability to adapt their prices to changing conditions. Prisync users know when their competitors drop or increase prices and change their own automatically.

And they not only stay competitive but also take every opportunity to improve profit margins, armed with the power of data.

51. Blog2Social

Blog2Social is a freemium social media automation tool available as a WordPress plugin or independent web app. Schedule, share, and re-share posts, texts, links, images, and videos automatically from your website but also content from other sources directly from the WordPress dashboard. Blog2Social allows you to customize and share your posts at the best times and in the best format for each social network and community. Schedule and cross-promote your content on multiple social platforms at once, including profiles, pages, and groups. The drag and drop editorial calendar makes it easy to track and organize your scheduled content and team activities for up to 12 months in advance.

Ecommerce Marketing Software

52. The No.1 Reviewed Live Polling and Q&A App

Used by thousands of enterprises and universities such as University of Oxford, BBC, Nestle, HSBC, Toyota and University of Warwick. Vevox’s intuitive live polling and Q&A gives employees a chance to voice their feedback and ideas through any device such as a smartphone, laptop or tablet. Internal communicators and D&I professionals are using Vevox in their internal meetings to engage their employees through the features of anonymous Q&A, real-time polling, quizzing, live word clouds and surveys. As well as an app and online dashboard, Vevox offer a seamless PowerPoint polling add-in to allow presenters to create two-way conversations with their audiences. Customers say that Vevox has enhanced their internal and townhall meetings and made the online experience more interactive, engaging and fun! Learn more on their website at

53. Storeya

Driving targeted traffic to your store with automated Google and Facebook Ads.

Traffic Booster offers the perfect blend of expert PPC support and unique AI technology for automating your Google, Facebook, and Instagram campaigns. Simply put, StoreYa’s team of marketing experts will create personalized ad campaigns for your store, while their unique algorithm automatically optimizes them to peak performance.

Since launching in 2012, StoreYa now assists over 400,000 retailers, entrepreneurs and innovators, just like you, streamline, manage and optimize their Google and Facebook ads. Ultimately, helping them get optimum ROAS for their PPC marketing strategies and scaling their eCommerce businesses to 8-figures.

54. Easy Google Shopping Feed

One of the best ways to grow a Shopify store is through Google Shopping Ads. With the latest change, Google Shopping has become free to list. But, Creating an approved Google Shopping Feed & running profitable Google Ads is a multi-step process. Easy Google Shopping Feed App helps you easily create Google Shopping Feed & make your products available for advertising and free listing.

Listing products, however, is not enough to be successful in Google Shopping. To be successful in Google Shopping & Google Ads, Your feed should follow best practices. AdNabu’s Easy Google Shopping Feed App has product scores out of 100 for each product, which helps you improve the product performance in Google Shopping. This product score is based on multiple attributes available in Google Merchant Center & also help you do better in SEO.

55. Growave ‑ Reviews, Loyalty ++

Growave is an all-in-one marketing platform that helps businesses reach, engage, and convert their customers. The app offers a variety of tools, such as Reviews, Wishlists, Q&A, Loyalty and Referral, Social login, Instagram galleries, and more.

Such multifunctionality of the app makes it the ultimate platform for social marketing, with it being as much as 6 times more cost-effective than any of the alternatives on the market.

56. Scalify

Scalify a Shopify app that helps eCommerce merchants retarget prospects and find highly profitable audiences by automating their Facebook & Instagram ads. What makes Scalify different is that it can create hundreds of custom and lookalike audiences under 5 minutes, allowing advertisers to test and scale their ads without missing out on a potential winning audience or spending hours creating each audience manually themselves.

57. REVEAL: RFM Customer Tags by Omniconvert

REVEAL is a Retail Analytics tool that offers automated advanced reporting for eCommerce. The software is analyzing customer, product and order data, based on two main metrics: Cost of acquisition (CAC) and RFM scores.

The dashboard provides insights into NPS scores, Retention Rate, Product Return Rate, Gross Margin per Customer Type, Cohorts and Customer Lifetime Value. This tool is suitable for eCommerce businesses that want to leverage customer data and increase their Customer Retention Rate and Customer Lifetime Value.

REVEAL is available for FREE on Shopify Store until the end of 2020.

58. Sixads

Sixads is a Shopify app that can help you start running high-performing ads on Facebook, Instagram, or Google in minutes. The app lets you drive well-targeted traffic through easy ad automation. You only need to select the products you want to advertise and approve personalized ad text, visuals, and targeting selected by AI.

The app tracks your store’s visitors and targets them at the right time with the right ads until they convert. You can watch how your ads perform in the analytics and scale the best ones for maximum impact with the click of a button. You can also use sixads’ free traffic feature and exchange shoppers with other stores in your niche by displaying each other’s products in your stores.

59. Quick View by Secomapp

Quick View by Secomapp is the must-have app for all Shopify stores. The app helps shoppers preview products in a click without reloading the whole site and add products to cart right on their preview pop-up. Trusted by over 60.000 merchants, Quick View by Secomapp enhances customer experience, helps increase the conversion rate for Shopify stores.

Quick View by Secomapp is FREE on Shopify App Store.

60. is a premier, state-of-the-art eCommerce platform solutions enable direct-to-consumer brands to grow their business.

61. Okiano Marketing

Okiano Marketing is an automated productivity platform exponentially boosting sales for eCommerce retailers and advertising agencies. The system using AI and Machine Learning technology automates the creation of Google Ads from your website product content and category structure. These ads are then uploaded to Google AdWords creating amazing campaigns that can be managed on your own or with the automated AI system.

The extension collects all of your Site catalog information including categories, products and attributes, and product description. You can use the Okiano Extension when you want to start a Google Ads campaign from scratch or when you want to augment your existing campaign with fresh Ads and new Keywords.

62. BSS Commerce Shopify

BSS Commerce Shopify is one of the leading companies in website development and the best solutions provider in the e-commerce market for customers worldwide. With over 7 years of experience – since our establishment in 2013, we have always strived to bring the best values to customers. Customers’ successful business is one of the leading missions of the company.

Our Target

Developing applications that best handle customer problems

Supporting customers with the best satisfaction

Contributing to the Shopify community as well as the whole thriving eCommerce community

Our Pride:

Human: Enthusiasm, Dedication, Responsibility, and Talent

Technology: Update fastest, Flexible Learning and Applying

Customer: Satisfaction, Recognition, Growing.

63. PostPilot

PostPilot is an eCommerce app that makes it ridiculously easy and cost-effective to create and send personalized postcard campaigns that drive higher lifetime value and profits.

SET IT & FORGET IT | Build a postcard campaign once, then let it keep making money for you on autopilot around the clock, 24/7.

SELECT THE PERFECT AUDIENCE | By targeting customers based on precise attributes (like the amount they spent, the items they bought, location, time since their last purchase, abandoned carts, plus more), you can pinpoint what’s working and do more of it. Get the right offer in the hands of the perfect customer, every time.

WE SCALE AS YOU DO | Send 100,001 postcards, or just 1. There are no minimums or maximums.

SPEEDY DELIVERY | Reach your customer’s mailbox in 4 – 6 business days so you can start making an impact the minute inspiration strikes.

TRACK WHAT MATTERS | Automatic reporting makes it easy to see the ROI of every campaign so you know exactly what you’re putting in and what you’re getting out.

STUNNING DESIGNS | Every postcard is a full-color, high quality work of art that comes printed on 120 lb. stock in 4″x6″, 6″x9″, or 6″x11″ sizes.

64. Marketing & Sales Suite for Magento 2

The leading marketing automation extension for businesses on Magento 2 is the Marketing & Sales Suite by Mageworx. It allows expanding the platform’s default capabilities significantly and automating the most critical activities of the marketing and sales teams. Marketing & Sales Suite offers the possibility to set popup and email reminders for feedback collection, add social proof notifications, run a rewards program, display stock status, and so much more!

65. Wigzo

Wigzo is an AI-based marketing automation tool for e-commerce brands. It enables digital retailers to acquire, engage, retain, and convert more customers. Wigzo employs automation modules for push notifications, email marketing, SMS, WhatsApp, and on-site nudge where the brands can create custom automation workflows through a drag-n-drop interface. These automation workflows, combined with behavioral & segmentation analytics, take the customers onto personalized purchase journeys – boosting customer retention and CLTV for e-commerce brands.

66. Poptin

Poptin is a free lead generation software for businesses of any size. This tool allows users to create beautiful and engaging pop-ups and forms that convert visitors into leads, subscribers, and sales. With Poptin’s user-friendly builder, you have access to tons of advanced features that give way to a more targeted and efficient lead capture tactic using smart triggers and targeting rules. Its exit-intent technology also allows businesses to recover abandoned carts, boost sales, and collect more subscribers a lot faster. Aside from the 40+ customizable premade templates, you can integrate your pop-ups and forms with your favorite CRM and automation platforms such as MailChimp, Hubspot, Zoho CRM, ActiveCampaign, Klaviyo, and Zapier for a more seamless email marketing.

67. Eastside Co

Eastside Co is one of the world’s fastest-growing and most experienced Shopify and eCommerce agencies, working with some of the biggest online brands.

68. SopPop

ShopPop is the all-in-one chat marketing platform for merchants. You can use it on any website or store, as long as you have a Facebook Business page. The chat marketing platform also offers a Shopify specific app that you can download from the app store to easily integrate your Shopify store. This allows you to automate abandoned cart reminders, back in stock notifications and sending receipts. ShopPop lets you start conversations on Messenger at scale, with WhatsApp bulk messaging and Instagram DM automation following as soon as makes this available.

69. Agency Vista

Agency Vista allows you to generate more qualified leads by connecting your marketing agency with businesses that are actively searching for the services you offer. It is completely free to sign up and you’ll gain an awesome looking profile that highlights key information important to businesses. If you’ve been struggling to rank in search or are in continual PPC bidding wars with larger agencies – then Agency Vista is the ideal network to join to find new clients and gain additional SEO benefits.

70. Cartloop

Cartloop‌ ‌is‌ ‌a‌ ‌conversational‌ ‌text‌ ‌messaging‌ ‌platform‌ ‌that‌ ‌revolutionizes‌ ‌the‌ ‌eCommerce‌ ‌space‌ ‌by‌ ‌enabling‌ ‌brands‌ ‌to‌ ‌build‌ ‌stronger‌ ‌customer‌ ‌relationships‌ ‌while‌ ‌driving‌ ‌unparalleled‌ ‌growth‌ ‌for‌ users. The platform focuses ‌on‌ ‌what‌ ‌text‌ ‌marketing‌ ‌has‌ ‌so‌ ‌far‌ ‌largely‌ ‌ignored:‌ ‌actual‌ ‌conversations.‌ ‌ Text messaging is supposed to be personal, that’s why Cartloop provides a personalized experience for customers – their very own personal assistant, free of charge. Cartloop Experts engage with customers in an actual conversation, recommend products, assist with navigating the online store and allow customers to feel confident, especially when ordering for the first time.

71. Springbot

Springbot provides an all-in-one marketing technology platform for eCommerce stores. We make the overwhelming task of running multichannel marketing campaigns and tracking attribution simple through data management, automations and analytics. Our platform uses all this information to make data-driven marketing recommendations specifically tailored for retailers’ needs. To learn more information about Springbot, please visit

72. Wati

E-commerce stores have a cart abandonment rate of almost 70% and they send abandoned cart emails to recover the lost revenue. Email is known to have an average open rate of 25%. WhatsApp has a much higher open rate of around 95% and much higher response rate. Purchasers are more likely to act if e-commerce store owners send abandoned cart recovery messages via WhatsApp. WATI – An Official Partner of WhatsApp has a powerful Shopify Plugin to help store owners send abandoned cart recovery messages via WhatsApp.

73. Learnwoo

LearnWoo is a growing resource that offers a lot of practical tips and solutions for WordPress and WooCommerce users. Since the process of setting up and managing an eCommerce store has become really easy, a lot of small business owners are venturing out to create websites and online stores on their own. LearnWoo aims to provide information relevant to users of all knowledge levels, with a diverse range of content that includes articles, tutorials, step-by-step guides, product reviews, listicles, interviews and more.

74. ReConvert

With the cost of ads rising, maximizing your average order value is becoming more and more important. There are lots of tactics to eek more profit out of every cart, but arguably the most underrated is to offer post-purchase upsells and cross-sells on your thank-you page.

Think about it: Pretty much everyone who buys from you views the thank you page – sometimes multiple times to track delivery details. Aren’t those impressions are the perfect opportunity to pitch another offer to your qualified customers? Or perhaps use surveys to collect data about their shopping experience?

ReConvert is a simple yet powerful app for thank-you page optimization on Shopify. Its intuitive drag & drop page builder allows you to effortlessly create a high-converting thank you page within minutes.

You can fully customize your thank-you page to offer product upsells, cross-sells, run surveys, collect birthdays, and more. Plus, it integrates with some of the biggest apps on Shopify like Mailchimp, Klaviyo, 18track, Loox, so you can take your post-purchase funnel to the next level.

It’s time to stop leaving revenue on the table with the default Shopify thank-you page. Join 8,000+ merchants who enjoy an average ROI of over 1,000% by installing ReConvert today.

75. Chaty

Chaty is one of the most popular WordPress chat plugins by Premio. It enables users to connect with customers via their favorite messaging channels. Chaty gives you the ability to get more qualified leads and calls on your WordPress website, not to mention the improvement in the customer service experience. Among the many channels available in Chaty are WhatsApp, Viber, Telegram, Facebook Messenger, and other similar apps. With Chaty’s PRO plans, you can display all the channels you want at the same time, change the location of the widget, customize the designs, and many more. Chaty is also available on Shopify and Ecwid.

76. Coupon X

Coupon X is one of Premio’s major Shopify plugins. This plugin helps you boost sales and increase customer engagement by offering them coupons. Coupon X is essential in increasing conversions as you get to give them discounts, coupon codes, and promo codes to continue with their purchase. Premio also offers a user-friendly interface that makes it possible to customize your Coupon X widget faster and easier. Coupon X provides triggering and targeting options that would enable you to show your coupons to the right people at the right time and boost conversions in a snap. With the help of these triggers, you have the power to reduce cart abandonment as you show the coupon when they’re about to leave the frame of your site. Entice your visitors and get more conversions with Coupon X.

77. Qode Interactive Themes

Qode Interactive is one of the top WordPress theme creators on the market. They offer a wide array of themes, covering every industry and niche you could imagine – including eCommerce. And Qode’s eComemerce themes are just stunning. Perfectly designed and packed with functionalities, they make launching a fully-fledged online store a piece of cake. Whether you’re in the business of selling beauty products, furniture, fashion, books, sportswear, arts and crafts, or any other product or service you can think of, you are certain to find a professionally designed theme made specifically for your niche in Qode’s huge collection.

78. Tribe

Tribe is a fully customizable and modern platform to build brand-led online communities. When you build a community around your brand, you create a competitive advantage since the members of the community have a shared sense of belonging. Community members empower your brand by creating user-generated content, helping each other, sharing knowledge, building

robust social proof, and offering feedback. This results in authentic customer engagement which improves customer loyalty and lifetime value.

With Tribe, you can even add specific components of the community to your app and website via embeddable widgets. This allows you to add social experiences wherever your customers are and engage them across the customer journey.

Application Tracking Software

1. PeopleGuru

PeopleGuru develops and supports cloud-based Human Capital Management (HCM) software to help mid-market organizations attract, retain and recognize their people and streamline back-office HR and Payroll functions.

2. Applied

Applied is a blind hiring platform that removes bias from the recruitment process using behavioral science so that every candidate gets a fair shot and teams get to hire the best people.

3. Folks ATS

Folks ATS is one of the best applicant tracking systems in Canada. It optimizes workflow for your recruiters and helps you improve candidate experience, attract top talent, and hire the perfect match.

4. Oorwin

Oorwin is an AI-Powered integrated SaaS platform that offers a diverse suite of products across Recruitment, Sales and HR to foster productivity and growth for staffing agencies and consulting companies. Built upon nearly a decade of research and experience, Oorwin is poised to change the traditional practices of hiring, sales, and customer experience with its ease of use and simplicity. Oorwin is a unique blend of technology at its core and customer-focused support that empowers companies to work seamlessly across geographies, offices and remote work landscapes. It serves hundreds of satisfied customers across the United States, United Kingdom, Singapore and India.

5. Manatal

Manatal is the leading cloud-based recruitment software used by thousands of staffing and recruitment agencies in over 90 countries. The solution comes in a very easy to use interface so that it takes little to no training to start leveraging its tools. It offers all the standard ATS tools such as daily recruitment processing, drag and drop pipelines, compliance tools (i.e. GDPR, CCPA,…), a career page builder, a placement management system and a full analytics suite just to name a few. In addition, Manatal comes with some innovative features such as powerful search functions, AI-based recommendations, candidate scoring, and social media recruitment (Linkedin, Facebook, GitHub, and more). It’s the perfect solution for any company wanting to streamline all recruitment operations from sourcing to onboarding!

Project Management Software

1. Method123

Method123 had been providing the project management community with the industry’s best and most complete set of project management templates since 2000. In 2006 Method123 released the industry’s first fully downloadable and customizable project management methodology software – MPMM. MPMM provides the perfect roadmap as it guides you with in-depth instructions on how to complete each and every step in the Project Lifecycle. Whether you’re a project manager, team member, consultant, trainer, or student, you can use this roadmap to keep projects on track. MPMM library of methodologies has been expanded to include program management, portfolio management, IT-specific lifecycle management, and agile project management.

“Managers, teams, consultants, and trainers will find this tool invaluable as it gives you an entire project management methodology. By adopting the methods and processes included, Project Managers will gain a marked improvement in success. It’s great.” –  Project Management Institute New York City Chapter.

2. Gantter

Gantter is the leading gantt chart-based project management tool on the market today. With 2.3 million users worldwide, it is available in 23 languages, is google integrated, full of project templates, unparalleled collaborations features, a first-of-its-kind community-powered AI recommendation engine, and so much more!

It’s also perfect for remote working and collaboration – with features like Google Hangout integration, real-time multi-party editing, resource tracking, analytics, Google Drive and Calendar integration. You can also choose from their ready-to-use remote work templates to help you get started!

This video gives a quick overview of Gantter’s key features. It’s got an easy 14-day free trial, and dedicated support specialists who help you explore the product during your trial. Learn more about Gantter, and start your free 30-day trial here!

3. Comindware Tracker

Comindware Tracker is a cloud-based workflow management software for streamlining all the bulk of your eCommerce processes like marketing, customer service, order-shipping-return and etc. and maximize both business effectivity and output. Using Comindware Tracker, all business process stakeholders can collaborate on tasks flow effectively and team members are able to discuss all the details in one single system. Get advantage of a single click or automatic workflow initiation, monitor progress, handle approvals, input requests, clarifications, and hand backs from your phone, tablet or desktop. Even more, this tool is designed to minimize dependency on IT and empower non-technical users to design, run and modify processes with drag-and-drop simplicity.

Support Software

1. Shopify Shipment Tracking and Notify

Shopify Shipment Tracking and Notify app acts as a complete shipment tracking solution for your Shopify store.

With the app, you can;

  • Make order tracking a part of your online store with an integrated Tracking Lookup Page.
  • Get live tracking updates on the Tracking Dashboard and keep track of all your shipments from various integrated carriers.
  • Automatically send email notifications to your customers every time there is a change in the order tracking status.

Free Trial: 7 days free trial

Pricing: From $9/month – $99/month

2. Rodeo

Rodeo is the all-in-one project management software which makes it easier for your team to align and get into the workflow. With Rodeo you can prepare budgets and get them approved, send out estimates, plan accordingly, track time to make sure all is accounted for, and finish up by sending out invoices and get insights from the reports. Rodeo gives you a framework for success that makes the work flow. Suitable for any role – you can be a creative, a project manager or a managing director.

3. SmartTask

SmartTask is a combination of Task Management Software, Project Management Software and CRM combined together to boost your productivity. Packed with features like Portfolios, Gantt Charts, Timeline, Automatic Time Tracking, Workload Management, and Custom Charts, it is a customizable software designed to meet all your management requirements and to help you create a seamless workflow.

SmartTask enables the users to be in sync with who is doing what and by when. The users will not only have a list of their tasks, but they will also be able to see the bigger picture of the project and will be able to understand the importance of their tasks.

With reminders and instant notifications, the users will never have to worry about forgetting their tasks or delays, as everything is now available in their computer or mobile screens.

Invite your clients as guest users on the software to keep them in sync with what is happening around their project. With in-built chat features, the team members can also use this platform for instant messages.

Don’t worry if the users do not open the software everyday. All the updates around the app will be emailed to the user to ensure that one way or another, they get all the notifications and updates.

4. Premier Construction Software

Premier Construction Software is a true cloud, all-in-one accounting, job cost, project, document and drawing management solution designed to meet the needs of GCs, Developers, Design Build, and Homebuilders. Trusted by thousands of companies, Premier partners with forward-thinking, progressive construction companies to provide a fully integrated solution for office and field staff operating on Mac, PC and any mobile device. Premier operates in North America as well as Australia, providing a true cloud solution that meets the needs of both markets today.

Please note we are a construction-specific project management software, not a general project management solution.

5. Ravetree

Ravetree is an award-winning work management solution that empowers teams to deliver work faster, be more informed, and spend less time searching for information. Companies use Ravetree to manage their projects, resources, and creative workflows—all in one place. Ravetree eliminates the pain of moving between different applications to find important information, relying on cumbersome spreadsheets, and entering the same data in multiple places. It’s easy to get work done with Ravetree!

Feedback Software

1. Vantage Circle

A simple & AI-enabled Rewards & Recognition Platform for Employee Engagement which helps organizations’ of all sizes to keep their employees motivated and productive. The tools included in this platform helps you to run effective employee surveys, automate your rewards and recognition program, and create a healthy workplace through an employee wellness program.

The unique point-based reward system within the platform allows employers to reward their employees in real-time anywhere around the world.

The platform also easily integrates with various HRMS and Collaboration applications like Workday, SAP Success Factor, Oracle, Slack, Yammer, and many more, which makes it more versatile compared to other systems.

Presently, our user base is 1.5 million+ employees from some of the top corporates like HCL, Accenture, Infosys, WIPRO, Aricent, GE, Mu Sigma, Capgemini, and many more.

2. FeedbackFive

FeedbackFive was created by eComEngine to help Amazon sellers improve feedback, monitor reviews, rank higher, and sell more! FeedbackFive allows you to automate feedback and review requests through Amazon Buyer-Seller Messaging or the Request a Review messaging system. Powerful analytics in FeedbackFive allow you to see the impact of your order volume + requests sent compared to reviews, ratings, and feedback received. There is a free plan if you’re just getting started; pricing ranges based on the number of emails you send and ASINs you monitor.

Ecommerce Strategies From Experts

1. Brian Dean – Backlinko

If you’re like most ecommerce sites, SEO is a REALLY important part of your business. The problem is, retail giants like Amazon and Best Buy tend to rank for just about everything. But they have a weakness…

You see, massive ecommerce sites like Amazon rely on Domain Authority to rank. If you look at individual product or category pages, they generally have few (if any links) pointing directly at them. Which means, if you can build links directly to your product pages, you can outrank them. Fortunately, there’s a strategy called The Moving Man Method that’s perfect for ecommerce sites. Basically you a) find products that are no longer sold and b) reach out to people that linked to those products and c) ask them to replace their link with a link to a similar product you sell.

2. Neil Patel – Quick Sprout

Most ecommerce sites focus on driving traffic. And although traffic is important, improving your conversion rate is a great way to generate more sales. So if you want your ecommerce site to grow, don’t just focus on traffic building, also optimize your site for conversions.

3. Jeff Baker – Brafton

Marketing strategies shouldn’t be based on hunches; many people make the mistake of assuming marketing is a purely qualitative “opinion” that anyone can do. Good marketing strategies are always a combination of data and psychology: the data justifies the investment in the strategy and the psychology is based on your customer profiles and personas.

Jeff Baker, CMO and Moz blog contributor.

4. Nick Dimitriou – moosend

To thrive, businesses need the best marketing strategies to meet their KPIs. While marketers have numerous tactics in their marketing toolbox, developing an effective SEO and Link Building strategy is the first step to achieve scalability. As more and more consumers trust and use search engines to find products and services, improving your website rankings through SEO is the best practice to increase your credibility, boost your organic traffic, and meet your sales goals. – Nick Dimitriou, Head of Growth at Moosend

5. Mark Schaefer – B Squared Media

A marketing strategy is meant to identify un-met and underserved customer needs, compel an organization to meet those needs, and then envision a system of promotion, placement, and pricing to deliver the product in a profitable way.

6. Andreea Sauciuc – cognitiveSEO

A good marketing strategy is understanding your audience and the user intent when they perform a search on Google. As an e-commerce business, you should know exactly what your audience wants to give them products and services that fulfill their needs to convert them and push them down the funnel.

It is a long process to rank on Google and find the user intent. It implies research (keyword research on Google, on your website search box, analytics), and then competitors spying to understand what do they offer. Then you’ll continue with content optimization so that SERPs will love your website content, fix any issues and technical errors to make a fast and performant site. No one likes a slow loading website…

Then continue with promotion and what other digital marketing strategies you want.

There’s a saying “Take care of home before impressing the streets” which can translate into analyzing your website before you share content and promote it.

7. Chase Clymer – Honest Ecommerce

A good marketing strategy is a simple marketing strategy. Pick one or two tactics that work and become the best at those in your space

8. Paul Thornton – digital hothouse

There isn’t a marketing strategy that works for all companies. Know your target audience. Once you understand your audience you can then start to create a strategy – where does your audience appear, if online, what websites, platforms and search engines do they frequent and what are their interests? Once you understand this you are able to focus on where to market to them, the messaging involved, and whether that includes the need for any offers or discounts.

9. Phillip Thune – Textbroker

A good online marketing strategy always includes a good content marketing strategy. If you are looking for huge traffic volumes and nice conversions, you need to attract Google and your readers at the same time. Start with your content and persona analysis. Then, write content that provides valuable information to your readers and solves their issues. If outsourcing content creation is an option, Textbroker is the right fit.

10. Alan Carr – Webpop Design

You can easily increase your bottom line by strategically placing customer reviews on your website. Customer reviews are proven to encourage people to buy. If you place real-life reviews on your website around your products or services, you can build trust with your users that can help lower the barrier to them buying from your website.

By providing social proof with customer reviews that are placed at key points throughout the purchase process, you can potentially double the chance of a website visitor converting into a customer. Integrate a service like TrustPilot into your checkout process to completely automate the process.

11. Dr Dave Chaffey – Smart Insights

To compete and grow your business with online marketing it’s essential to have a digital marketing strategy. Yet our research shows that many businesses of different sizes don’t have an integrated strategy to reach and engage audiences in an effective way. Our strategy system ‘RACE: Reach > Act > Convert > Engage’ uses a data-driven approach to grow business based on analytics and dashboards. Ultimately, you will compete based on the quality of your content marketing strategy, blending creative and efficient content distribution.

12. Mike Lieberman – Square 2

Today’s marketing strategy looks nothing like the strategy we used to build even five years ago. Today it includes story development, buyer journey mapping, differentiation, customer advocacy initiatives, tactical orchestration, analytics to measure performance and technology to improve performance.

13. Jason Falls –

A good marketing strategy is one that aligns with the overall goals of the business. No one will be happy with your marketing if it doesn’t have at least a trickle-down effect on revenue or sales. That doesn’t mean you can’t use content marketing, influencer marketing, advertising, public relations or even affiliate marketing for awareness or less concrete reasons. Those reasons may well lead to revenue or sales! But you have to develop a marketing strategy that ladders up to dollars or you won’t be in charge of marketing very long.”  – Jason Falls, Digital Strategist and author of Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Coming in 2021).

14. Michael Melen – SmartSites

Invest in your reputation. Good online reviews on your business will boost returns on all of your marketing efforts, be it SEO, PPC, or otherwise. Develop effective processes to maximize your positive reviews and minimize the negative. If I had to develop a single central marketing strategy, that would be it.

15. Chris Makara –

A good marketing strategy starts with having the right product fit (or service) that can solve a pain point of the target audience. The design, messaging and experience should all align in order to deliver on solving these pain points. And in order to know if the strategy is working (or not) it must be set up so that you can track your efforts. Without this data it’s hard to know if it is making an impact on your bottom line.

16. Joi Sigurdsson – CrankWheel

Automation has been the name of the game in marketing for many years, but I like to encourage people to think about where in your strategy a human element could help. Can you segment your website visitors automatically to understand which ones are the most valuable, and offer them to chat with a real human, or even offer them an immediate phone call and screen share to explain your offering? For those 1% of most valuable visitors, it can be really worth going above and beyond what most of your competitors are doing. Concretely, you can segment e.g. by seeing if they visit one of your higher-value pages (e.g. pricing or a page on a big-ticket offering) and stay there for a while, or you could have a form that they can fill out which usually ends up with an automated email or email sequence, but gets scored and might offer them to get a callback right now if the score is high enough.

17. Ajay Paghdal – Linkio

Don’t be afraid to link to competitors from your e-commerce website. If you’re just getting your website off the ground and SEO is important to you, think about building your content strategy around being a resource for shoppers. You can see in this e-commerce SEO case study how linking out to your competitors can improve your rankings for more keywords than if you just talked about your own products. Once the traffic is on your site, it’s your job to convince them your shop is the best.

18. Amadou T. Agne – Vogueboard

According to Hubspot research, salespeople spend as little as one third of their time on selling. The other two thirds is spent on writing emails (21%), entering data (17%), scheduling calls (12%), and internal meetings (12%).One of the greatest opportunities during the current, hopefully short-term, slowdown is to optimize business processes through cloud-based software automation, increase efficiency of sales teams by implementing a CRM system, and training people for new skills like marketing automation or B2B sales automation.

19. David Reimherr – MAGNIFICENT

Marketing is simply putting the right message in front of the right people at the right moment. The key is, your message MUST deliver value to each individual. Gone are the days of broadcasting a ‘special offer’. In today’s fast-paced digital world, content and offers must truly be ‘special’ to each person. Take the time to research and understand your audience. Then, apply analytics to confirm accurate (or at least the most realistic) marketing decisions. It is not about just marketing, it is about marketing smart.

20. Sameer Ahmed Khan – Social Champ

A good marketing strategy starts first by knowing your customer persona and then defining and tracking weekly KPI’s that are important to your business. Once this is sorted, the phase of experimentation starts by doing activities related to social media marketing, email marketing, content marketing, paid advertisements, and other growth hacks to meet your business KPI goals.

21. Muhammad Jalil – Mountainise

In my opinion, a good marketing strategy is one that does not focus solely on a singular aspect of marketing. In fact, the strategy that has proven to be the most optimal is all encapsulating– one that is a combination of paid, organic, email and social marketing. Essentially, the goal is to utilize all available platforms in order to deliver the most appealing, informative and personalized content to the consumers. In this tactic, effective segmentation is important as it enables you to deliver the most engaging content to your target customers, which then entails maximum conversions while maintaining your CPA.

22. Charlie Worrall – Imaginaire

For an eCommerce website, you have to nail the technical SEO. Without a good level of technical SEO on the site, you’re likely to see less coverage and struggle to sell certain products if they’re being affected. That means, staying on top of duplicate content, make sure your internal linking is spot on referring back to your Google Search Console to track performance and fins quick wins. After this, I’d recommend looking at your photography on site too! If you have gorgeous product images, you’re much more likely to start converting users. A good image is one of the best ways to convince people to purchase their products. These images can then be used for off-site marketing too, whether it’s for a press release or a just an article.

23. Dhiraj Das –  HobPost

A good marketing strategy starts with understanding your niche and your audience. You should do everything that it takes to establish yourself as an expert in your niche so that your audience values your opinion. This can be achieved by offering great value through your content in a persistent manner while being honest about your recommendations.

24. Mansour Salame-  FrontSpin

Marketing and sales go hand-in-hand. The two teams must work seamlessly in developing go-to-market strategies and mutually agree upon goals. By involving both teams in the process of developing strategies, tactics, and campaigns, each team member is aware of what pieces they own with clearly defined metrics. The most successful sales and marketing teams are harmonious in their communication and clearly defined objectives.

25. Marc Crosby –  MoneyMagpie

To get yourself noticed, you need to find an under-served niche, something people are interested in that isn’t being catered to. Build up your online presence, try to collaborate with people occupying similar spaces, and make sure you’re providing fresh, regular content  – whether that be in the form of video, article or whatever. Put in the time and hopefully you’ll see your channel grow.

26. Waqar Azeem –

Marketing starts when your customers speak the best of your product. To reach a large audience make sure you have the right product fit with problem-solving solutions. Get involved with your first few customers and listen to their feedback. Put your happy clients’ reviews out on social media and use them as an evergreen source of marketing content.  Writing 2 to 3 helpful blogs in a month and creating videos that answer questions of your audience can get you more organic visitors than anything else.

27. Eric Vardon – Morphio

A good marketing strategy is one that aligns with a financial outcome from the start. Setting clear goals, objectives and KPI’s is the only way to ensure success. From here, you can align on tactics, messaging, audience and what your marketing funnel need look like. Employing goal centric software like Morphio an help protect your budgets and goals and improve campaign performance.

28. Vitaliy Verbenko – OroCommrece

I believe that a good marketing strategy always has an element of relationship-building in it. Learn how to connect emotionally and effectively project your personality when interacting with customers. Partner with brands that have mutual benefits. In our experience, a partnership with a non-competing brand is a great way to boost your exposure with little or no risk. Lastly, understand that not everyone who comes across you will be interested in what you are selling. However, if your content is valuable, insightful, and has some element of thought leadership, people will engage with you, and your following will grow.

29. Robert Jordan – RS Web Solutions

Email marketing, as one of the highest revenue generators, will continue to be a part of every marketing strategy in major organizations. It will get further improvised with the right integration of CRM and marketing automation to generate good sales and revenue numbers.

30. Darren DeMatas – Ecommerce CEO

A good marketing strategy starts with a single, clear defined goal. All the tactics should be aimed at reaching that goal. The tactics can also have short term goals that support the overarching goal.

31. Yahav Hartman – Madgicx

A good marketing strategy is one that creates a significant ad-buying arbitrage, meaning the product is unique enough, the offer is good, and the marketing channels are all set properly to deliver positive ROI. Such a strategy closes the gap between the market demand for your product and your ability to deliver it to customers.

32. Paul (Paweł) Kijko –

Content marketing & SEO should be part of the advertising strategy for every business. When I write about SEO I refer mainly to SEO in the blog and sponsored articles as well as technical aspects of the website.

Considering business marketing, we can limit it to a few points that matter:

  • Advertising content – why the user should use the software and how it differs from others,
  • Ways of communication – the more varied, the better. We are talking about video, infographics, e-books, presentations, etc.
  • Distribution channels – tools and advertising channels that allow you to pass the content to end-users.

Based on my experience, I know that each of these elements is independent and must be precise and well-prepared.

You can build your content marketing on a few basic principles. Create content that:

  • Is simply useful – for example, The list of top pages where you can
  • Compares your product with those of your competitors – for example, An alternative to…
  • Responds to the most frequently asked questions from users– for example: How to integrate with…
  • Presents you as an expert in your field – for example, use titles starting from: How to … Why … How to …

33. Megan Morreale –

Deep down, we all hate marketing, which is why I’m a firm believer that a marketing strategy should be founded on content that provides immense value for potential consumers. To ultimately make an impact on your bottom line, you need to reach consumers with that valuable content in a non-disruptive way, using a targeted set of channels and content types. I’m particularly enthusiastic about interactive and visual content, like calculators, quizzes, and interactive data graphics, distributed using native advertising. This combo provides an engaging and personalized experience for the consumer, and the content reaches them without rudely interrupting. We strive to include elements of interactivity in all of our marketing campaigns.

34. Daisy –

I think the final objective of any marketing strategy is to help people develop your businesses and enhance your brand awareness. Raising awareness of your brand – who you are, what you offer, and why you are different from the competition – will help you drive leads, which will result in more customers. A successful marketing plan needs to be multi-aspect, hands-on, and performed consistently over time. Depending on your resources and investment, you can consider different elements to come up with your best fit. Make sure that you have time to focus on marketing without negatively affecting your current business.

Another important thing worth considering is that you must understand your audience. An effective marketing plan doesn’t mean boasting that you’re the best or have the most high-quality product. What you should focus on is how you solve your customer’s problems. You need to find out exactly who your clients are, what their pain points are, and how you can show them your company has the right solution.

35. Alex Saiz Verdaguer –

It’s the simplest action to make your product be different from your competitors’ product

36. Kalin Kassabov –

A good marketing strategy must include mobile marketing, and more specifically SMS or MMS messaging.  Text messages have an over 90% read rate, so it is a great channel to market your products and services. SMS marketing needs to be done right, following all compliance and text message rules.

37. Ilke Karabogali –

Your marketing strategy should always be in tune with your company’s mid to long-term goals so that it could help you create a growth engine for your business.

38. Michelle Leung – Human.Marketing

Personalized campaigns are essential for any successful marketing strategy. By understanding your customers’ top interests, you can craft targeted messages and increase response rates and engagement. AI marketing tools like Personalize crunch data like time on page, visit frequency and recency so you can promote the right product or service to your customers at the right time.

39. François Mommens – Linkody

SEO is effective in the long term, so start today and keep at it. Building strong and relevant links is the most efficient way to rank, but also to build referral traffic and brand authority.

40. Vladimir From Elfsight

Much has been said so far about the ideal marketing strategy. Analyze the market and competitors, define your target audience, approve the value proposition, and so on – what matters in the end is what works for you. Test, make mistakes and start over, if that’s what it takes. After all, it is always better to do and learn from this experience than to plan endlessly.

41. Saif Ajani – Keyhole

Good marketing strategy starts with trying to answer the questions: “Where are we right now, where do we want to be, and how do we get there?.” And the best organizations will get there by using a combination of internal, industry, and consumer data analysis. All of this will lead to measurable goals, and an objective understanding of how to leverage your brand’s strengths in its competitive landscape.

42. Kevin Yun – GrowSurf

Here’s a simple, actionable marketing tip: talk to your customers. Because marketing is one-sided in nature, it’s important to circle back to your roots — your customers. Doesn’t matter if you’re attracting new leads, optimizing for conversions, or fixing bottlenecks in your funnel. Speak with ten customers, and you will walk away with a new arsenal of firepower in a specific language, keywords, and pain points that you can use almost anywhere in your marketing funnel, website copy, sales/marketing collateral, and customer pitch.

43. Allan Dib, Author of The 1-Page Marketing Plan

A great marketing strategy looks at the big-picture. It outlines exactly how you plan to reach and convert leads to customers, and continue the conversation long after a sale has been made. It must use a combination of email marketing, social media marketing, pay per click, SEO, and PR, to name a few.

44. Christopher Pappas – eLearning Industry

If you want to fuel your business growth, you can’t go wrong with inbound and content marketing. Focus on your buyer personas and educate them with your content. Remember, SEO-optimized content will help you attract your ideal audience! Gochyu

45. Avi Klein – Gochyu

A good marketing strategy is one that takes various independent tactics and implements them simultaneously while being open to alter the entire strategy based on the results it achieves. A good marketing strategy depends on so many factors and what works for one, won’t necessarily work for another. Be open to change, think outside the box, listen to your customers, and always be on top of what your competitors are doing.

46. Ian Cleary – Razor Audit

A good marketing strategy is stepping back to review what you did before you make strategic decisions about your marketing.  Too often we are looking for new tactics but what about our existing tactics?  For example, you should get a website audit done every year that identifies what is working well and what can be improved.  You can then build a plan of action to make those improvements.  A year later you’ll see your progress and then you can do another audit to get a new list! Too often we’re looking for a new shiny object and it’s not fun reviewing your performance.  But it is super valuable and it should be a core part of your marketing strategy.

47. Shane Barker –

A good marketing strategy is one that aligns with the needs, interests, and preferences of your target consumers.

You should find ways to reach your target consumers with the right products, messages, and discount offers right when they are looking for them. And through the mediums they prefer.

That’s where marketing automation comes into the picture. You should leverage the right tools to automatically engage with your prospects at the right times to increase your chances of conversions.

48. LeadFuze

Without question, it’s content marketing with a focus on long-form and content publishing frequency.

We try and have multiple posts scheduled per day, but even two per week is great.

49. Andrian Valeanu – Designmodo

Marketing is a powerful tool for any business. With careful planning and attention to detail in your execution, you can create powerful marketing campaigns that convert highly at every step of the sales funnel. Don’t forget to rely on the tools at your disposal: segmentation, personalization, and automation all make your life easier while making your email strategy more powerful.

50. Vashishtha Kapoor –

When it comes to marketing an eCommerce business, it is important to catch the attention of potential customers and then reach out to them frequently.

The process starts with a great first impression and goes through a well-optimized retargeting campaign. Of course, the ultimate goal is to convert the user into a paying customer. However, an e-commerce marketer can consider LTV instead of the acquisition cost of a customer to make better sense of marketing spend.

51. Sean Brison – Lasso

A good marketing strategy involves two things:

  1. Thoughtfully picking a fight with conventional ideas when you see a better way (so people remember you)
  2. Carefully educating your customers (to remind them why they should keep paying you)

52. Matt Diggity – Diggity Marketing

The most powerful marketing strategy is to be consistently testing different ideas, theories and tactics and see what works for you. If you consistently split test different areas of your marketing and business, you will develop your own unique marketing tactics that will vault you ahead of your competition.

By Steven Warner

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