[PODCAST] Conversational SMS Marketing – with Lisa Popovici
On Episode 236 of the eCommerce Marketing Podcast Lisa Popovici, Co-Founder of Cartloop shares some actionable strategies on how to create successful conversational SMS marketing campaigns.
In this episode Lisa breaks down what conversational SMS marketing is and some of the latest tactics a business can use to leverage it. She also discusses How you implement a strategy to recover abandoned carts in real time with customers using SMS marketing. As Co-founder of Cartloop, Lisa knows how important it is to stay engaged with people that abandon their cart prematurely. Using SMS marketing you can reach out to them immediately to find out if they had a problem checking out or if they changed their mind on the purchase at the last minute.
She also covers the other types of conversations that ecommerce businesses can have with their customers using SMS without being overly aggressive. This is very important because once you receive the dreaded “Stop” response to your text message, you cannot reach out to those prospects via text again.
Lisa also gets into the future of SMS marketing and how many of the larger ecommerce brands are leading the way by automating conversational SMS responses based on what people say. Lastly, Lisa wraps things up by discussing some successful companies that have created successful conversational SMS marketing campaigns and what things they have done to be successful.