[PODCAST] Conversion Rate Optimization: What No One is Talking About – with Johann Van Tonder

On Episode 230 of the eCommerce Marketing Podcast Johan Van Tonder, co-author of E-commerce Website Optimization discusses what no one is talking about with Conversion Rate Optimization and how any brand can create an effective optimization strategy. 

In this episode Johann breaks down where you should begin with conversion optimization and how you create a successful successful strategy. 

Johann also goes into detail on how you follow a specific optimization methodology to convert more site visitors into customers.  He also goes through a detailed list of standard Do’s and Don’ts when it comes to conversion optimization.

Johann also goes into detail about how some successful brands have created a winning conversion rate optimization strategy and what we can learn from what they have done. He also highlights some common tools and resources that can be used to help you achieve a successful conversion rate optimization strategy.

To view the entire transcript of this episode go to eCommerce Marketing Podcast.