[PODCAST] Google Ads for eCommerce Stores – with Sandeep Kumar

On Episode 240 of the eCommerce Marketing Podcast Sandeep Kumar, Founder of ROI Minds shares some actionable strategies on how to create actionable customer retention strategies to increase your revenue. 

In this episode Sandeep breaks down the different Google Ad Exchange options that are available for ecommerce stores. In this practical episode Sandeep provides some do’s and don’ts when creating an ad campaign. He explains what things are effective and what are not. With his experience helping businesses achieve maximum results on the Google Ads platform Sandeep knows first hand what it takes to be successful. 

Sandeep also discusses how a brand can determine which type of ad is best for them so that they pick the right ad, creative and messaging. Sandeep also goes over the typical rule of thumb when it comes to selecting a cost per click amount and budget. When working with different brands across a variety of industries, Sandeep was able to amass a considerable amount of knowledge when it comes to pay per click advertising in general.  Sandeep has found that virtually any business can benefit from a Google ad campaign.  With this in mind it is clear that if you have not tried a Google ad campaign, you should.

Sandeep also goes into detail about some of the tools and resources that he uses on a daily basis helping his clients achieve success and a big ROI.  Lastly, Sandeep wraps things up by highlighting some successful companies that he has worked with directly to launch Google Ad campaigns and some  of the things that they  have done to be successful. 

To view the entire transcript of this episode go to eCommerce Marketing Podcast.