Mobile Affiliate Marketing Guide: Everything You Need To Know In 2024

Why is Mobile Affiliate Marketing Better?

In the past four years, there has been a massive growth in smartphone users. There are now more than 3 billion smartphone users in the entire world this 2020. This amount constitutes over 40% of the world’s population.

Smartphones have also evolved and became a tool for more than communication functions. Smartphone users even use their gadgets for online shopping. In the US alone, more than 50% of eCommerce sales come from mobile promotions.

Since the number of mobile users is snowballing, and smartphone users now use their gadgets for online shopping, affiliate marketers can now use this medium to promote their products. The market is already familiar with purchasing products online, and its number keeps on growing. If affiliate marketers use this opportunity, they can expect higher conversions for their offers.

What Is Mobile Affiliate Marketing?

Affiliate marketing can happen if two people are willing to work with each other. These two people are the product owner and the affiliate marketer. The product owner creates or has stocks of the product while the affiliate marketer is in charge of advertising the product for the product owner. There is an agreement between the two where the product owner will pay a commission or set amount to the affiliate marketer once he is qualified for the reward. Qualification can vary and depends on the type of affiliate offer the marketer is promoting.

Mobile affiliate marketing is the response of product owners to the change in user behavior in the last four years. They know that users no longer use their desktops when viewing online offers. Instead, they use their mobile phones. The tools that people visit have also changed. From browsers, they now use apps. They now spend endless hours scrolling through apps instead of reading websites.

Given the change in user behavior, mobile affiliate marketing is the right response. This process entails promoting affiliate offers on mobile mediums such as social media or apps. Instead of using search ads or adding your ads to websites. It is far better to promote it where people’ hang out’. This way, you can get more eyeballs to your offers.

Types of Mobile Affiliate Offers

You must familiarize yourself with the different mobile affiliate offers if you want to make decent money promoting them. This section will help you with that. Here are some of the most common mobile affiliate offers.

1. Pay-per-Install

What is it?

Pay-per-install offers pay you when someone installs an app or software. These offers comprise of app and software companies who want to get more exposure for their program. You must note that they will only pay you for a successful install. Clicks don’t count.

How to Promote

• Social media marketing – The easiest way to encourage people to download an app is to promote it on social media. They need to know what the app is about, so be sure that you have a page or have some visual images that you can use to promote the program.
• Paid social media advertising – You can also get more installs through paid advertising. You can choose the ‘clicks’ option so that you only pay when someone clicks on the link in your ad.
• In-app advertising – Here’s a ninja trick that will immediately get you more installs. Look for a related app and advertise in it. Through this method, you can get your app in front of your target market. The best part is that some apps don’t charge as much. This form of advertising will lower your cost-per-lead and boost your earnings.

2. Pay-per-Action

What is it?

Pay-per-action offers are affiliate offers that pay by the action. This ‘action’ can be ‘clicks’, ‘subscribes’, ‘survey submissions,’ and others. You must take a look at the mechanics that will qualify you for the payment. It can get technical, but you must know this to structure your promotions in the right way.

How to Promote

• Dedicated landing page – Some pay-per-action offers already have their landing pages. If they do, all you need to do is redirect a domain to it. If not, you have to create your landing page. This strategy will help you capture the clicks, subscribes, or other forms of action that the offer requires.
• Social media marketing – Similar to the pay-per-install offer, you can get more eyeballs to your offer on social media. More people will be ‘hanging out’ on social media through their mobile phones. Social media is the best place to promote your pay-per-action offers.
• Paid social media advertising – You can also pay for the clicks. You can set this in your Facebook or Instagram ad. If your cost-per-click is lower than what the affiliate network pays you, it is a worthy investment.

3. App Subscription

What is it?

This type of offer is more complicated than the previous two. Instead of a simple click or app install, you only get paid once someone subscribes to it. The advantage is that you get recurring payments. The disadvantage is it is more difficult to get conversions.

How to Promote

• Dedicated landing page – You’ll need a dedicated landing page to promote the app. This page should explain what the app can do, along with the benefits of installing it. Remember that you only get paid once someone subscribes to the app. So you must convince your audience that the app is useful.
• Social media marketing – You can get more exposure for the app through social media marketing. Through strategic messages, you can get more people to your landing page. It is all about targeting the people who are more likely to respond to your promotions.
• Paid advertising – If you want to get more people to your funnel in a shorter time, you’ll want to pay for your ads. The best part is you can target specific audiences. You can set their characteristics, and you can use the data gathered by the app for future promotions.
• In-app advertising – The best way to promote apps is through promoting it in other apps. It’s a great approach for most apps with similar target markets because apps usually don’t charge that high. You can get a higher reach for a lower cost-per-lead.
• Adding bonuses – You also need to convince people to subscribe to an app. But you can only do this if you give them something in return. One way to do this is to add bonuses. You can add rewards like a strategy call or new products or items. You just need to ensure that the gifts are highly relevant to the app.

4. Pay-per-Call

What is it?

This offer is a type of affiliate offer where advertisers pay you by the number of calls you have successfully scheduled. It is a new model for affiliate offers because of the increased need for communications online.

How to Promote

• Dedicated landing page – Pay-per-call offers are usually for high-ticket service offers. You can only promote these offers if you have a dedicated landing page that explains these offers in detail. With a landing page, you have a website that you can point your market to when you start promoting the offer on social media.
• Dedicated social media page – You may also need to create your own social media page. However, you can only do this if the company allows it. Some companies will not like a separate page from their social media page. If that is the case, you can always append your name in the end. This way, it is clear that you are an affiliate and not the primary company.
• Social media marketing – Again, social media marketing is perfect for promoting these offers on mobile. You can get creative with your offers by adding some pleasing visual elements. These elements can also entice more people to book a call.
• Paid social media advertising – You can get more people to view your offer if you resort to paid advertising. The best part is you will also get to know your market in the process. You can collect all their demographic characteristics on Pixel.
• Adding bonuses – Want to convince people to book a call? Give them a gift that they can only get access to if they did that action, and they will do it. It is the ‘exclusive bonus’ strategy, where the bonus is only accessible once your market takes effort on your offer.
• Chatbot marketing – You can also integrate call appointments on your Facebook page or into your chatbot. Through this feature, you no longer have to answer private messages continually. The chatbot will already provide the option to book the calls.

5. Pay-per-Sale

What is it?

This type is the most common model of affiliate marketing. It pays affiliates a percentage commission for each sale. In this process, affiliate members only qualify for the payment once they successfully get the deal.

How to Promote

• Dedicated landing page – One way to promote affiliate products is through a dedicated landing page. This option is applicable if you want to focus your promotions on a single product. You can have a landing page that shows all of its features and benefits.
• Ecommerce product page (if applicable) – You may need to have an eCommerce website or product page if you plan to sell multiple products. This page or website will make it easier for your audience to add products to their carts and check out.
• Social media marketing – You can promote products on social media. For this, you have several options. You can create your own social media page; you can advertise it on your profile or story. You can also create video demonstrations or reviews of the product and share it on social media.
• Paid advertising – You can also measure your conversions through paid advertising. This promotion method is where you set an amount for promotions and determine how much you can earn after selling. The best part is it is a great way to get massive exposure to your products in a shorter time.
• Adding bonuses – You can also convince people to buy through your affiliate link by providing rewards. If your gifts blow them away, they will immediately act on your proposal, which will get you some sales.
• Video marketing – Video marketing works quite well on affiliate products. It is excellent for demonstrating how you use the product. And you do not need high-end cameras. One on a smartphone is enough, and you can use the Backlightblog website for some pointers to ensure quality videos.

6. Pay-per-Lead

What is it?

A pay-per-lead campaign can come in two forms. First, it can pay you once you get someone to sign up for a page as a subscriber. In this model, the company pays you for increasing their email subscribers. Second, it can reimburse you when someone visits the website. In this instance, the company pays you for the hits or clicks. Third, it can pay you per sale. The model is quite different from the percentage-commission approach because it pays you a set amount regardless of the value of what you have sold.

How to Promote

• Dedicated landing page – A landing page is a great way to demonstrate the value of the product or service. Plus, it is an all-rounder, which means that it supports any goal the offer has.
• Social media marketing – The best place to get leads is on social media. People who use their mobile phones are usually on social media apps.
• Paid advertising – You can also pay for leads using paid ads. You just need to ensure that you are paid more for the leads than you are paying for the ads.

There are so many ways to promote your affiliate offers on mobile. You just need to know the type of offer so you can adjust your advertising strategy. Mobile affiliate marketing works well if you know how to approach your audience on the mobile platform. It helps to put yourself in their shoes. Think about where they will ‘hang out’ and what they will do. This article will give you clues on how you can get your affiliate offers in front of them.