10 Best Small Businesses Marketing Tools – Updated May 2020

By Amy Larrison
10 Best Small Businesses Marketing Tools – Updated May 2020

In the United States alone, there are over 28 million small businesses. Do you know what that means? The competition is intense, and you need to step up with some incredible marketing tools. These tools would serve as an edge over other businesses, mainly when appropriately utilized.

Although the competition is intense, you still have a chance to have a share of the pie. In today’s digital market, you don’t need to operate only a brick and mortar business. The internet offers excellent opportunities. In this article, you are going to learn some remarkable marketing tools that you can use to stay ahead of the competition and drive sales.

1. OSI Affiliate

If you want your business to buzz with lots of order and traffic, you need to delve into affiliate marketing. This marketing strategy is unique and complex, which is why so many small businesses are yet to tread this route. But with OSI Affiliate software, complexities no longer exist. This software allows you to run affiliate marketing and increase sales and customers overnight. When you run into some technical issues with this software, the company is always on standby to help ratify them.

2. MailChimp

MailChimp is an email marketing tool that allows you to grow your email list through customized signup forms, pops, and landing pages. Using this marketing tool is pretty straightforward. Although at first, the interface might be confusing. When you play with the marketing tool for some minutes or hours, you will get the hang of how it operates. Building an email list is something every business should not disregard, as it would determine the business’s level of success.

3. Trello

To many who are still pretty new to this software, it isn’t a social media like many people often thought. If you are a business working with a team of workers; then, this marketing tool would be beneficial. What this tool does is to bring your team in one single platform for effective collaboration. For instance, you can share content with your team through Trello before it goes live. It allows your team to go through the material and make changes where necessary. Trello isn’t the only tool that can do this, but it is by far the most reliable.

4. BuzzSumo


If you’re a business looking for a source of traction, BuzzSumo can offer you that by linking you up to top influencers in your industry. With this incredible marketing tool, you will be able to search a database of top influencers who you would form an affiliation. Aside from this remarkable feature, it comes with powerful analytics that allows you to take a peek at past trends and current trending topics and mentions. With this insight, you will learn of areas you need to improve as a business. Lastly, you can use this tool to assess accessible content, most shared, and referenced. As a business, this tool should not be missing.

5. Buffer

If social media is part of your marketing strategy, then you can’t do without Buffer. Buffer is a social media management tool that allows you to manage your social media handles in one platform. With this marketing tool, you will be able to schedule a post to your various social media accounts, build your brand, and engage with your audience without hurdle. The benefits of this marketing tool are enormous and would ensure you reap the full potential of social media. If you want to get the full features, you might need to consider opting for the upgraded plans. By doing this, you get more features and goodies that would benefit your business in the long run.

6. Canva

Since your business is online and has a website, one thing that you can’t do without is visuals. That is where Canva comes in, as it helps you create exceptional images that would give the desired effect. It is not like Photoshop, where you need to be a skilled user. It is effortless to use and master. Canva features tons of templates that you can edit and customize to your taste. It is so easy that even a dummy would flawlessly use it within minutes of exposure.

7. All I One SEO Pack

If you run a WordPress site, then this plugin would ensure your SEO game is on top. It is one of the most popular SEO plugins that make your content accessible to both search engines and users. With this tool, you will be able to get XML Sitemap support, get an advanced canonical URL, META tags automatic generation, and is compatible with most plugins. If you’re ever confused about how to use this software, there is always a guide that would help you. All you have to do is click the ‘?’ and you’re good to go.

8. Google Analytics

Every business wants to achieve growth, and one of the most reliable and trusted ways to monitor growth is through Google Analytics. With this tool, you would get to understand the amount of traffic your site generates daily, source of traffic, location of visitors, search terms, and, most of all, your most popular pages. This information or insight would help you diverse a better marketing strategy that would spill in more results.

9. KWFinder

Before you sit down to write any content for your blog, you first need to determine if you’re targeting the right keywords. With tools like KWFinder, you will be able to conduct keyword research and discover a lucrative keyword that would bring in more traffic. Writing content for your business without first conducting keyword research is a mistake you should never make.

10. Slack

If you are working with a team, then this tool would be very beneficial since it allows for effective communication. With slack, you will be able to notify your team or workers about any development. With this tool, you can find virtually any slack app for any purpose.


Every small business desires growth and that growth is achieved when you work with the right marketing tool. Although most of these tools are paid, they offer excellent value for money, with an incredible return of investment.

By Amy Larrison

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