[PODCAST] Upselling and Bundling Products to Grow Your Business – with Aazar Shad

On Episode 233 of the eCommerce Marketing Podcast Aazar Shad, breaks down a variety of digital marketing strategies on how to properly upsell and bundle products to grow your business. By utilizing these strategies any acommerce brand can increase their average order value and increase their total revenues.

In this episode Aazar explains the differences between uselling, downselling and cross selling and how you can take advantage of all these strategies to increase your average order value.  Additional Aazar shows how bundling complementary products can bring other less selling products to the attention of your customers. 

Aazar also shares which tools and resources you can use to effectively manage your upselling and cross selling campaigns and which metrics you need to monitor to track the efficacy of these campaigns. 

Additionally, Aazar provides some real-world examples of some successful companies that have a long successful track record with upselling products and what things we can all learn from them.

To view the entire transcript of this episode go to eCommerce Marketing Podcast.