SurferSEO vs MarketMuse (You’ll Be Surprised)

By Marki Richardson
SurferSEO vs MarketMuse (You’ll Be Surprised)

Are you looking for a tool that you can use when running content marketing campaigns? Then Surfer SEO and MarketMuse are two of the best tools available to consider. We will do a quick comparison between these two tools. Based on this review, you can figure out what the best tool that you should be using to take your content marketing campaigns to the next level.

Exploring SurferSEO

 

Surfer SEO is an all-in-one on-page SEO solution. The tool or interface may elicit a divided reaction based on how you assess the report. You will be able to get useful work done out of this too.

You may analyze how factors like title tags, headlines, content headers, quantity of words, and so on change between search engine results within a beautiful graph. Surfer’s SEO Auditing tool is an excellent way to get a fast overview of your page’s SEO statistics. Surfer SEO is a full-service SEO company that provides services such as a SERP analyzer, text editor, content editor extension, keyword research, and SEM audit.

Using AI technology, SEO’s content editor tool determines the relevance of each word on a competitor’s website based on a topic. After that, the computer gives you the most accurate and competitive instructions to utilize in your content editor. You must employ the most relevant keywords and contain the right number of structural elements, such as paragraphs, headings, sentences, and photos, to effectively finish your job. You’re ready to publish when their “Content Score” becomes green.

urfer has slapped a few NLP APIs onto their platform, almost as if they’re seeking an issue to solve.

To determine articles and entity sentiment analysis, they employ APIs from IBM Watson and Google NLP, respectively. Understanding the emotion of the top 10 competing articles or even the entities inside them does not, for the most part, aid in the creation of better content.

When it comes to creating articles, sentiment analysis is at most a diversion. In the worst-case scenario, it may be exceedingly deceptive, resulting in a waste of time and money.

Surfer additionally uses Google’s Natural Language Processing API to supply extra phrases that are “critical to rank for a specific search query.” Surfer, on the other hand, only transmits the top 10 ranking sites to the API, which would be a relatively limited sample size from which to make conclusions.

The strategy used by Surfer SERP Analyzer is that more information is better. Content marketers already have a lot of data; what they need is greater insight.

Pros of Surfer SEO

  • Content optimization recommendations are excellent
  • Direct WordPress and Google Doc integration
  • Effective use of Google NLP
  • Effective content planning strategy

What is MarketMuse?

 

MarketMuse is the most powerful content optimization software available. The MarketMuse algorithm employs a unique concept, which detects the association between words in a group of texts. You can therefore think about running semantic analytics in a quite effective manner with the help of MarketMuse.

MarketMuse optimizes your content using the following strategy. First, they do AI-assisted research on your topic and present you with a personalized difficulty score based on an assessment of how well you’ve covered a topic across your entire content collection.

Then they create detailed content briefs based on machine learning evaluations of previously published work on a subject to determine which related topics are important and how much content is needed to cover them. Then, depending on the connected content brief and KPIs, their MarketMuse “First Draft” tool develops a preliminary article for your chosen topic using natural language processing.

You send the paper to their editor, who will revise it based on the optimization recommendations. MarketMuse is a content optimization solution that stands out from the crowd by offering personalized recommendations. It has a great workflow that’s perfect for a content team or an agency.

From our proprietary approach of subject analysis to the way we surface suitable questions and produce content through MarketMuse First Draft language generation, natural language processing is deeply ingrained in the MarketMuse platform. MarketMuse’s subject model is quite reliable. As a consequence, the Optimizer program displays 50 themes that are connected to a certain subject (focus topic).

The correct utilization of connected subjects in competing pieces throughout the web is taken into consideration by MarketMuse Content Score. As you write in Optimize, your content score is updated in real time depending on your coverage of key themes. It compares your content to that of your competitors.

A point is awarded for each mention of a subject in the related topic list, with a total of 2 points per item. The theoretical maximum is 100 since each subject has 50 related topics in the list. The section on Average and Target Content Scores lays out large ranges of Content Scores. The Average figure indicates how thorough articles searching for this phrase are written. The coverage you wish to attain or surpass is represented by the Target score.

Pros of MarketMuse 

  • Comes with rich AI features
  • Offers detailed ROI tracking
  • Excellent competitor analysis
  • Assistance with link building

Cons of MarketMuse

  • Not the cheapest
  • Issues with full automation
  • Not a user-friendly tool

Final Words

Although Surfer is affordable, the word “cheap” may be a better descriptor. Their subject modeling method has a lot to be desired, since their content suggestions are at best superficial and often unsuitable. Much of your time will be spent on ideas that have little to no impact on the success of your content.

MarketMuse has developed an industry-leading subject model to assist content strategists & marketers in making educated choices and acting fast and effectively when it comes to developing and optimizing the relevant content. MarketMuse can help you achieve greater successes by providing customized metrics and comprehensive competitor research, as well as in-depth content briefings and subject knowledge.

By Marki Richardson

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