If you’re promoting your products online, you’ll be aware of influencer marketing. From famous models posting about athleisure brands to adorable dogs posed next to particular dog foods, it’s everywhere. Most notably, it’s all over Instagram. But, just how do you find the right influencers for your brand? Understand Your Audience Before you can start […]
As a marketer or online business owner who uses Shopify, you will probably have many other Shopify competitors that will be aiming for the first spaces in search results. There are many strategies most marketers use to beat these Google competitors (e.g. using a target inventory checker to see prices and stocks in other stores […]
If you’re running an online business, you probably know how insanely hard it is to convert a visitor to a paying customer. Due to today’s low trust and intense competition climate, it takes more than a great product to generate sales. However, it is painful to record a low ROI after developing an incredible product […]
Your content, no matter how well-written, can mean nothing without the right marketing strategy. You might have the most compelling, thought-provoking piece out there, but it wouldn’t matter if the right people cant come across it. Hence, content marketing does not start and end with the content alone. You should also consider how you can […]
Today, a staggering number of dedicated e-commerce platforms suggest already formed ongoing business solutions for website management, design vision, customer engagement, SEO, etc. Shopify is one of the biggest e-commerce platforms that encompasses everything you need to establish an efficient and reliable source. It provides businesses with specialized features for the smooth functioning of their […]
Ready to dig into the world of social media marketing? Social media marketing is not as simple and straightforward as it used to be a few years back. The technology has improved so much, and with the help of Artificial Intelligence, social media platforms have become quite smart themselves. In the middle of all these […]
The influencers of the past were a very select few. Depending on the products you are trying to sell, the right influencer might have been an athlete, an actor or an expert of some type. The internet has changed this dynamic. While those traditional influencers are still relevant, there is now a broader array of […]
The word “influencer” has taken on a new meaning in the last decade. Influencer marketing is now a universal form of online marketing. As more and more consumers draw on the digital realm for advertising content, brands have taken to influencers for better engagement and an increase in revenue. This post will give you the […]
Setting up a dropshipping business can be exciting, frustrating, and horrifying at the same time. Like any other entrepreneurs, you will certainly experience ups and downs along the way. The most important thing is that you learn from your mistakes and that you’ll do better the next time. This is especially true when it comes […]
When it comes to e-commerce marketing, it’s adapt or die. No matter how much you want to deny it, there’s no hiding it. In today’s fast-changing landscape, every marketer faces an escalating number of challenges, from shifting consumer insights and behaviors to the imperatives of digital transformation. In this case, every savvy marketer needs to […]
