3 best HubSpot CRM alternatives in 2026 (tested and compared)

OSI Affiliate Reviews DeskEditorial team3 min read

HubSpot CRM is on our CRM & Sales shortlist for a reason: the broadest free CRM for a small business, and the one that grows into marketing and support without a migration. But it is not the right pick for everyone, and the people who leave it tend to leave for the same few reasons.

Below are the 3 tools we would look at instead, each with a full review on this site, and the honest reasons HubSpot CRM might still be the better choice.

Scores on this page are provisional until our staff testing round is complete.How we score

The shortlist at a glance

Every pick on this list, with what it is best for, how you can start and the editor's score
ToolBest forTo startScore
1PipedriveOutbound and follow-up salesFree trialEditor's score 4.6 out of 54.6/5
2CloseInside sales teamsFree trialEditor's score 4.4 out of 54.4/5
3monday CRMExisting monday.com teamsFree trialEditor's score 4.0 out of 54.0/5

Why people look for a HubSpot CRM alternative

Skip HubSpot CRM if you only want a pipeline. HubSpot is broad by design, and you will be paying for — and clicking past — marketing and service tooling you never asked for. A focused CRM will feel faster every day.

  • You only want a pipeline. This is the most common reason a reader writes to us about leaving HubSpot CRM.
  • Budget-sensitive upgrades. This is the most common reason a reader writes to us about leaving HubSpot CRM.

The 3 best HubSpot CRM alternatives

1. Pipedrive: Pipeline-first, built around the next action on a deal

Pipedrive is the pick for people whose day is a pipeline. It opens on stages and deals rather than a dashboard, and its whole structure pushes one question at you: what is the next action on this deal, and when.

That focus is the reason it made the list over several broader tools. Reps update it because updating it is how they see their own work, which is the only reliability test a CRM really has.

Choose Pipedrive over HubSpot CRM if outbound and follow-up sales, reps who own a number, visual deal stages matter more to you than starting at zero cost. No lasting free plan; a time-limited trial of the paid product, with no card needed to start it. Read our Pipedrive review or visit pipedrive.com.

2. Close: Calling and email built in, for teams that sell by phone

Close made the list for one specific shape of team: the kind that sells on the phone. Calling, SMS and email sequences are built into the CRM rather than bolted on through a dialer integration, so the call happens where the record lives and the logging is not a separate habit.

For a team doing real outbound volume, that removes the failure point that kills most CRM rollouts — the gap between doing the work and recording it.

Choose Close over HubSpot CRM if inside sales teams, daily outbound calling, fewer tools in the loop matter more to you than starting at zero cost. No free plan; a time-limited trial of the full product so you can test the dialer against your own list. Read our Close review or visit close.com.

3. monday CRM: Sales boards for teams already on monday.com

monday CRM is on this list with an honest condition attached: it is the right answer mainly if your team already runs on monday.com. Then the sales pipeline becomes another board in the tool everyone already opens, with the same automations, views and permissions you have already learned.

That shared-surface advantage is real and it is the reason it beats a second, better CRM for these teams. One login, one place where work lives, no arguing about which tool holds the truth about a customer.

Choose monday CRM over HubSpot CRM if existing monday.com teams, sales next to delivery, one login for work matter more to you than starting at zero cost. No lasting free plan for the CRM; a time-limited trial lets you build boards and test the pipeline before paying. Read our monday CRM review or visit monday.com.

When HubSpot CRM is still the right choice

Best for a one-to-ten-person business that wants a system of record now and might grow into marketing automation. Worth knowing before you commit: the jump from free to paid tiers is a real step, seats and contact tiers both push the bill, and the features that make HubSpot pleasant tend to sit one tier above the one you are on.

Read our full HubSpot CRM review before you switch.

Questions people ask

Is HubSpot CRM really free?

Yes. The core CRM — contacts, companies, deals, a pipeline, forms and email tracking — is free with no card and no time limit. What you pay for are the Starter, Professional and Enterprise tiers of the sales, marketing and service hubs, which add automation, reporting and sequences on top.

Is HubSpot good for a small business?

For a one-to-ten-person business it is one of the best places to start, because you can run a real sales process on the free tier and add marketing or support later against the same contact record. The caveat is that the features which make HubSpot pleasant tend to sit one tier above the one you are on.

HubSpot or Pipedrive?

Pipedrive if selling is the job and you want reps working a pipeline from day one. HubSpot if you need to start free or can already picture email campaigns and support conversations attached to the same customer record. We compare them directly on the HubSpot vs Pipedrive page.

Written by

OSI Affiliate Reviews DeskEditorial team

The staff desk behind every review, shortlist and comparison on this site. We sign up for the tools ourselves, read the pricing page rather than the press release, and say plainly which links pay us. Where a finding rests on documentation rather than our own daily use, the page says so.