Website & Funnel Builders

What do you actually build the site or the funnel on?

2 website builder tools reviewed and scored by our staff, one shortlist for a solopreneur or a small team, and the comparisons that decide between them.

Scores on this page are provisional until our staff testing round is complete.How we score

The shortlist

Every website builder tool we have reviewed

Systeme.io

Funnels, email and checkout bundled for solo operators

Free plan available

Editor's score 4.5 out of 5

Webflow

Designer-grade control over layout and CMS structure

Free to build, paid to launch on your domain

Editor's score 4.2 out of 5

Compare and price

Questions people ask

What is the difference between a website builder and a funnel builder?

A website builder produces pages people browse: a home page, an about page, a blog. A funnel builder produces a fixed path: landing page, form, checkout, follow-up email. Systeme.io is the funnel builder on this list and Webflow is the website builder, and they barely compete.

Is a free website builder good enough for a small business?

For a funnel, Systeme.io’s free plan is good enough to launch and take payment on, which is unusual. For a brand site, Webflow lets you build for free but you pay to launch on your own domain, which is fair. The free tier is for finding out whether the tool fits, not for staying on forever.

Do I need a designer to use a website builder?

Not for Systeme.io, whose templates are meant to be used as they are. Webflow is different: it is a design tool, and it rewards someone who understands layout. If nobody on your side wants to learn it, hire someone or choose the simpler tool.

Can I build an online course or membership site with a website builder?

Yes, on Systeme.io, where course and membership hosting is part of the same account as the pages and the email. Webflow is not built for that job. If courses are the business, that settles the choice.

Is Webflow too complicated for a small business?

It can be, if nobody will learn it. Webflow works with real layout concepts, box model, flex, grid and breakpoints, and the payoff is a fast, clean site that looks exactly as designed. Skip it if the site is a means to an end rather than an asset in itself.