Every tool we have reviewed

15 tools across 5 categories, each with a full staff review, a score out of five on the same five criteria, and a plain reason to skip it.

Scores on this page are provisional until our staff testing round is complete.How we score

CRM & Sales

Pipedrive

Pipeline-first, built around the next action on a deal

Free trial, then paid per seat

Editor's score 4.6 out of 5

Close

Calling and email built in, for teams that sell by phone

Free trial, then paid per seat

Editor's score 4.4 out of 5

HubSpot CRM

Broadest free tier; grows into marketing and service

Free plan available

Editor's score 4.3 out of 5

monday CRM

Sales boards for teams already on monday.com

Free trial, then paid per seat

Editor's score 4.0 out of 5

Email Marketing & Automation

ActiveCampaign

The deepest automation builder of the three

Free trial, then paid by contacts

Editor's score 4.3 out of 5

AWeber

Long-running, simple list tooling with human support

Free plan available

Editor's score 4.3 out of 5

GetResponse

Email plus landing pages and funnels in one account

Free plan available

Editor's score 4.3 out of 5

Website & Funnel Builders

Systeme.io

Funnels, email and checkout bundled for solo operators

Free plan available

Editor's score 4.5 out of 5

Webflow

Designer-grade control over layout and CMS structure

Free to build, paid to launch on your domain

Editor's score 4.2 out of 5

Project Management & Productivity

Notion

Docs and databases in the same place; shape it yourself

Free plan available

Editor's score 4.5 out of 5

Asana

Opinionated task and project structure out of the box

Free plan available

Editor's score 4.4 out of 5

ClickUp

Most features per seat, if you can stand the settings

Free plan available

Editor's score 4.2 out of 5

SEO & Marketing Tools

Ahrefs

Strongest backlink and referring-domain data

Paid plans; free Webmaster Tools for your own site

Editor's score 4.4 out of 5

Moz Pro

Friendlier learning curve; good rank tracking

Free trial, then paid monthly

Editor's score 4.2 out of 5

Semrush

Widest toolkit: keywords, competitors, site audits, ads

Limited free account, then paid

Editor's score 4.2 out of 5